HireJhon913leads (form submissions)
$2.32cost per lead
11.11%click-through rate
$2,122total ad spend
The client
A US financial-education company that teaches business owners how to qualify for funding and credit. They run free trainings and webinars and use GoHighLevel as their CRM.
How the campaign was set up
- A Meta Leads campaign optimized for completed form submissions, not clicks.
- A budget of $5 a day, starting in April 2026.
The results
| Metric | Result |
|---|---|
| Leads (form submissions) | 913 |
| Cost per lead | $2.32 |
| Ad spend | $2,122.63 |
| Impressions | 34,267 |
| Link clicks | 1,663 |
| Click-through rate | 11.11% |
| Daily budget | $5 |
Numbers are from the client's Meta Ads Manager (7-day click or 1-day view attribution). "Leads" counts completed form submissions only.
What made it work
- Optimizing for the real action. The campaign told Meta to find people who submit the form, so it didn't chase cheap clicks.
- A small budget can work. 913 leads came from a $5 daily budget, not a big spend.
Want the same for your business?
I build the ads, the funnel and the GoHighLevel follow-up behind them. Book a free call and I'll look at what you're running now. You can also see how the follow-up works in my webinar automation case study.